Enhancing Life

This Lexington-based gym had no interest in being your run-of-the-mill gym based on a model of low-monthly membership fees. The owners, Lucy Hendricks and Dave Wilton, were nationally respected fitness experts who wanted to build a community of people tied together by their commitment to wellness based on the pillars of practicing mindfulness, developing healthy sleep patterns, physical training, healthy eating, and connection to nature. While most gyms were in dire straits when the COVID-19 pandemic struck, Edelen Ventures helped Enhancing Life convert the crisis into an opportunity. Their holistic model paid off in spades, as they were able to create an online training platform to grow and strengthen their community during a time when human connection is more important than ever.